Arm & Hammer

  • The Arm and Hammer: The center features a detailed illustration of a muscular, flexed right arm. The hand tightly grips a heavy, industrial blacksmith's hammer.

  • The Typography: Bold, white, sans-serif text curves around the red ring. The brand name "ARM & HAMMER" arches across the top. The words "THE STANDARD OF PURITY" arch across the bottom in a smaller, thinner font.
Arm & Hammer